The text back is the first thing a new customer hears from you, so it is worth getting the words right. Most templates are too long and too cheerful.
The version that gets replies
Sorry we missed your call, this is Maria at Santos Aircon. What do you need done, and where are you?
It works because it does three things and stops:
- Names the business, so they know it is not spam
- Asks one question they can answer in a few words
- Asks for the location, which you need to quote anyway
What to leave out
Links, emojis, opening hours and anything that sounds like it came from a system. Save the booking link for the second message, once they have replied.